Web Analytics and Conversion Manager

(m/f/d)

CARFAX Europe GmbH provides trusted information that helps millions of people to shop, buy, own and sell used cars with more confidence. Our flagship service is our Vehicle History Report, a curriculum vitae for used vehicles to solve the asymmetric information problem in the used car market. Our customers get access to an extensive multinational database consisting of +27 billion historical records related to over 1 billion cars in +20 countries across Europe and North America.

Today, we are a team of +100 people in six European countries – who work together on a common vision: “A fair used car market for everyone.”

To put that vision into reality, we are looking for a skilled digital marketing enthusiast who systematically improves sales conversion rates together with our multifunctional web-team.

In the past years we have been able to get a lot of traffic through different sources to our platform. Now we need you to get the maximum out of it.

Your role

  • Analyze, identify, and articulate potentials for optimization and growth opportunities

  • Conduct performance tests (such as A|B Tests), provide advice, and develop strategies for improving conversions and sales

  • Manage and optimize landing pages, sales funnels and marketing campaigns with our online marketing team

  • Own tools we use for conversion optimization within the check-out process (e.g. payment)

  • Coordinate closely with UX, Design, Development, Marketing and Customer Service functions to create a frictionless and personalized customer experience

  • Monitor key metrics and maintain conversion rates for the business

  • Analyze bottle necks, perform usability tests & make sure all marketing content follows best practice for optimized conversion rates

Your profile

  • 3+ years of experience with conversion optimization

  • Experience with using tools such as Google Analytics and A|B Testing platforms (e.g. Google Optimize)

  • Knowledge of all aspects of conversion enhancement, including copywriting, UX and web analytics

  • Results oriented working style with a strong focus on achieving revenue, conversion, sales and other marketing goals

  • Customer-focused and goal-orientated person with the ability to work both independently and in a team with a hands-on mindset

  • Excellent English skills, further languages are a plus

  • Agency- or automotive start-up experience is a plus

  • Ideally enthusiastic about cars

What we offer

  • Work with a purpose and the chance to help shaping the future of our digital channels

  • A very pleasant working atmosphere in an international team (21 nationalities), where we take the term "work hard, play harder" to the next level. No jerks allowed!

  • Flexible working hours in a beautiful office with rooftop terrace in Munich

  • Flexible home office options

  • Fully company-funded pension plan, super competitive benefits, and great team events

Our benefits for you:

Pensions & other insurances
Flexible working hours
Remote working options
Family-friendly
Team Events
Health & Fitness Support
Employee discounts
Volunteer Support

Now you know us. Time for us to get to know you.

Susanne Lauterbach
Junior HR Manager
career@carfax.eu