Statistics for BMW

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Bayerische Motoren Werke, commonly known as BMW, is a German car manufacturer that produces premium automobiles and motorbikes. BMW is a part of the big three German luxury car manufacturers including Audi and Mercedes-Benz and also produces cars under the equally distinguished names: Rolls Royce and Mini.  Similar to other luxury brands in Europe, the European market share of BMW dropped over the last years, mainly due to the financial crisis. However, BMW has successfully shifted their sales into other markets to compensate for that fact and has managed to continuously bring up their worldwide market share from 2009 to 2013, which confirms their successful worldwide brand awareness.

Sales statistics BMW

bmw statistics

In 2012, BMW had its most successful year in terms of sales with a number of 1,540,085 automobiles being sold; an increase of 11.6% to the previous year. However, BMW managed to beat that sales level again with a new record of global sales of 1,655,138 - an increase of again 7.5% in 2013! Next to that, BMW is a brand that has penetrated the American market quite successfully.
As BMW is worldwide known for quality, adventure and luxury, we see that the gain of capital corresponds to the regional growth of BMW buyers who seek exclusivity, and, as the BMW marketing slogan states, ‘’the ultimate driving experience’’. Markets that greatly increased in size include the United States, China and India. Whereas China is currently the largest single market with almost 20% of market share sales, it is closely followed by the United States. CARFAX knows that with the increase of BMW’s on the roads, there also more BMW’s sold on the used car market, and, more BMW’s exported from the United States to Europe.

Market Share BMW

As BMW is worldwide known for quality, adventure and luxury, we see that the gain of capital corresponds to the regional growth of BMW buyers who seek exclusivity, and, as the BMW marketing slogan states, ‘’the ultimate driving experience’’. Markets that greatly increased in size include the United States, China and India. Whereas China is currently the largest single market with almost 20% of market share sales, it is closely followed by the United States. CARFAX knows that with the increase of BMW’s on the roads, there also more BMW’s sold on the used car market, and more BMW’s being exported from the United States to Europe.

Since 1992 275.675 BMW’s have been exported from the U.S. to Europe. Naturally, most of these cars (over 200.000) went back to Germany, the largest European market for BMW. The most popular vehicle in terms of exports is the X5 3.0D, accounting for almost 25% of all U.S. BMW exports.

Car theft is something that happens in any country and of course, exclusive and luxury cars are more often the subject of theft than any other. In the U.S., some cars that are stolen are immediately exported to hide their history. This is made possible through either VIN cloning or VIN swaps by which original vehicles are much more difficult to detect. Currently, there are 402 BMW cars in Europe that have a history of vehicle theft. Certainly, such cars are very risky for used car buyers. Not only can purchasing a stolen vehicle lead to significant legal problems; it may also end in costly financial disputes and tedious investigations.

Cars that have an extremely high loss value compared to the relative price of the vehicle are often called total loss. Many of such cars are scrapped after they are offered a title to be salvaged. However, some of these cars make their way into an illegal circuit of car dealers. Fraudulent dealers repair these cars, hide their history to potential buyers and export these vehicles at a high price. Because of that, CARFAX has encountered various cars that looked clean and honest on the surface, but carried a rather gloomy history. In total, there are currently 11,453 BMW’s imported to Europe that were reported as a ‘Total Loss’.

Cars that are flooded obviously lose some of their value. Sometimes, flooded cars are repaired honestly, after they have been issued a flood title. Other times, they repaired are exported to Europe where their flood history goes unnoticed with future buyers. There are 1,459 BMW’s with a flood history exported to Europe.