Statistics for Mercedes-Benz

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Mercedes-Benz is a German luxury car manufacturer with its headquarters located in Stuttgart, Germany. The company is one of the big three luxury car manufacturers together with BMW and Audi, who logically are its closest competitors. Mercedes is well known for its quality and durability of vehicles that usually have a long lifecycle. Downside of such qualities is that because of its high value and status, Mercedes-Benz is one of the most stolen car brands worldwide. Mercedes has taken the initiative to deter thieves from stealing their cars with the new ‘Mbrace car technology’, which allows the police to track and recover the vehicle more easily. The ‘Mbrace’ feature offers additional safety and provides a personal assistant who may even place calls to report an incident when the driver is not able to.  NICB senior strategic analyst Jessica Rust stated that that ‘’these type of vehicles are usually targeted by more sophisticated thieves who dismantle the vehicle for parts and resell them’’, making it all the more difficult to catch some criminals or recover some cars.

Sales statistics Mercedes-Benz

mercedes-benz statistics

As a luxury brand car, Mercedes-Benz has suffered the same fate as many others within Europe. During and shortly after the global financial crisis of 2008, its potential customers seemed less willing to make financially demanding investments, causing sales to drop within Europe. Though Mercedes recovered relatively quick and even managed to increase its market share in Europe for four consecutive years leading to a European market share near 5% in 2013, the company still decided to further target the emerging markets and develop a new strategy, specifically for the Chinese market. Because of that initiative, Mercedes reserved 2 billion euros for investments to grow into the Chinese market. Great gains are yet to follow however. Compared to its competitors, Mercedes sales didn’t grow as phenomenally as Audi or BMW (32% and 41%) in 2012-2013 but reached a mere 4% growth.

In other markets in Europe, Mercedes-Benz performs relatively well making the top 10 brand sales of new passenger cars. In the United States, Mercedes has equally been able to establish themselves as a fixed market player.

Since 1992, 85.984 Mercedes-Benz vehicles were exported from the US to Europe.

Out of these cars there are currently 37.575 Mercedes-Benz cars imported from the US with a pending recall status. When recall statuses are ignored, general road safety is at risk. Most recalls rectify previous mistakes in the vehicle which only have been discovered after the vehicle was sold. The severity of the rectification is at many times unknown: this can range from a simple navigation repair to the accurate performance of brake controls.

Did you ever question whether your vehicle got in an accident? With CARFAX, you can now check whether a car which was registered in the US carried any damage. This sort of damage may be repaired, but many times, the impact on the residual value or functionality of the vehicle is noticeable. There are for example 17.963 Mercedes-Benz US imports in Europe that have a history that contains damage. Check to see what type of history your car has.

A risk factor for used Mercedes imports from the US is Airbag deployment. Airbag deployment itself may many times be a sign of some sort of collision, but it is more that which happens after the airbag deployment which should worry used car buyers. An airbag deployment normally requires reparation by professionals who can restore the functionality and optimize the safety of the vehicle. Unfortunately, many times this is not the case. There are currently 3,350 cars that were imported from the U.S. that have a history with airbag deployment.